Services
Product, design, engineering, and infra — shipped as one team.
We work with pre-PMF founders on their first real product release. Cash, equity, or both — with a codebase and a team built to scale past us.
Capabilities
What we actually do.
The menu is narrow on purpose. Each line is something we've shipped more than once — the cross-references are on the Work page.
01
Product strategy & discovery
Scoping calls, concierge tests, wireframes, and a shipping plan that maps to a round you can actually raise. We start every engagement by pressure-testing the value, usability, feasibility, and business-viability risks before we write production code.
02
Design
Brand, identity, and product UI — treated as one surface, not two teams. Figma prototypes validated with real users before engineering picks them up, so the thing we build is the thing that tested well.
03
Full-stack engineering
Django, FastAPI, or Next.js on the backend — matched to the workload, not the trend. React or Next.js on the frontend. TypeScript, strict tsconfigs, a real test suite, and enough documentation that the next engineer (yours or ours) can pick it up.
04
Mobile engineering
Android and iOS via Capacitor when one codebase is enough, native when it's not. Live across the Play Store today — with barcode scanning, geolocation, native payments, and the camera and status-bar integrations that make an app feel native.
05
Protocol & integration engineering
OCPP 1.6 over WebSocket to EV chargers. Selenium + OCR to scrape government portals that don't offer APIs. Razorpay Route for split payouts. Sanity and Clerk wired into a Next.js app. The glue work between your product and the systems it has to live next to.
06
Payments & billing
Razorpay integration end-to-end: wallets, UPI QR, refund flows with idempotency keys, linked accounts for marketplaces, and GST-compliant invoicing. Tested against the edge cases that matter — zero-energy transactions, retries, cross-environment webhook events.
07
Content ops & CMS
Sanity or Django-admin workflows designed around how your team actually publishes — moderation queues, audit logs, per-field verification, revalidation webhooks. Your team owns the content; no developer in the loop to fix a typo.
08
DevOps & deployment
Docker Compose, Nginx reverse proxy, AWS EC2, Let's Encrypt TLS, non-root containers. Own the box, own the certs, own the logs — a stack your compliance team can point to, deployed the same way across staging and production.
Engagements
Two ways to work with us.
Every engagement starts with a scoping call. Pricing varies with scope and stage — ask us for a range.
Build-for-hire
We ship your product. You keep your equity, pay in cash.
Who it's for
Founders with funding, a clear spec, and a deadline.
What's included
- Fixed-scope engagement with a scoping call up front
- 25% on signing, milestones after
- Product strategy, design, engineering, and DevOps on one team
- Maintainable stack with real documentation and CI/CD
- Handover to your team on day one, not at the end
- No annual maintenance lock-in
Build-with-you
We take equity and commit to the pre-seed journey with you.
Who it's for
Pre-PMF founders with strong conviction and equity to share.
What's included
- Paid in equity for a multi-month engagement
- Team-building and hand-over planned from week one
- Aligned on a seed-ready product at exit
- Product, engineering, and GTM questions treated as one conversation
- Selective — strong founder fit required
How we run engagements
Four product risks, tested before we build.
Marty Cagan's framework from INSPIRED. Every engagement starts here — each risk gets its own test, and we don't commit to production scope until the tests pass.
01
Value risk
"Will customers actually buy it?"
Concierge tests with 5–10 target users before we write production code. We put a manual version of the product in front of real users and see if they pull.
02
Usability risk
"Can users figure out how to use it?"
End-to-end click-through prototypes tested with real users. We iterate the prototype until it works without a tutorial — then we build.
03
Feasibility risk
"Can we build it in the time we have?"
A two-day technical spike on the highest-risk slice of scope. If the spike fails, we rescope before we commit a timeline — not after.
04
Business viability risk
"Does it work for the business?"
Unit-economics modeling and a go-to-market check with the founder in week one. Margin, CAC, distribution — treated as product constraints.
Want to see if we're a fit?
30 minutes, no pitch. Tell us where you are — idea, prototype, or funded pre-seed — and we'll tell you whether we're the right studio for what's next.